Commercials get "Lost"

The Commercials so far lead to:

The Sprite Ad

Hanso Careers

Maain Hanso site

From CNNMoney

Commercials get "Lost"

Thursday May 25, 2:02 pm ET
By Paul R. La Monica, CNNMoney.com senior writer

But this game is more than just a way for "Lost" nerds (like yours truly) to keep themselves occupied during the summer. It's also a way for ABC to try and keep viewers from fast-forwarding through commercials and milk more advertising dollars out of the show.

For the past four weeks, ABC has included an ad for the fictitious Hanso Foundation during commercial breaks on "Lost." These ads have featured phone numbers and Web sites that viewers need to check out for more clues about the game.

But a closer look at the ads and the game itself show that there are actually some marketing tie-ins. The Hanso "commercials" have actually featured small print showing that they are paid for by well-known corporations.

The labyrinthine network of "Lost Experience" web sites includes references to brands such as Coca-Cola's Sprite, DaimlerChrysler's Jeep, Verizon Wireless and Monster.com.

So the question that begs to be asked is will "The Lost Experience" actually be an effective marketing tool for advertisers that are tired of seeing their 30-second spots skipped by viewers with a digital video recorder and an itchy remote-control trigger finger?

Hurley: Did that bird just say my name?
Sawyer: Yeah it did, right before it crapped gold.